Heartbreak Hotel is an intricately designed, purpose built structure where the audience checks in to an immersive theatre event. These are some quick response first ideas that incorporate the dilapidated and at times bleak atmosphere of the once glamorous hotel.

IMAGE / The image of Brighton Pier sets the backdrop with image manipulation of the sun peering through the clouds and the incorporation of sea gulls. A rough texture and peeling wallpaper was also incorporated to emphasise the run down feel of the hotel.

LOGO /  Keeping the dilapidated feel in mind, the logo consists of a once glitzy broadway style bulb-lit sign that is now falling apart.

brand identity / logo / image manipulation