The brief was to develop branding for a hotel located in Cape Town. The hotel itself is a fully furnished and reconditioned DC8 passenger jet liner that has been decommissioned. The vision for the branding was to encapsulate the glamour and the chic of the highflying scene at the dawn of commercial air travel in the 1960's. A sunset palette proved to be the most appropriate whilst incorporating strong references to Cape Town.

LOGO / The logo incorporates a reference to a sun setting with slick Miami style typography.

brand identity / logo